A scholarship kid turned college coach, Hannah founded Creative College Connections in 2010 after her own life was changed by a great counselor.

About Me

Hannah Serota grew up on New York's Lower East Side in a family of modest means, moving between schools before finally landing at a private school on scholarship — where a great college counselor changed the course of her life. That experience, paired with a college job as a tour guide, set her on a path that's since led her to guide over a thousand students toward best-fit colleges, saving families tens of thousands of dollars along the way.

Hannah founded Creative College Connections in 2010, growing it from a solo practice into a team of consultants who've spent decades in college admissions offices and high school counseling. Built around the belief that fit matters more than prestige and that every student deserves to be seen as unique, the practice serves families across the U.S. and internationally from its Leesburg, VA home base — with a focus on demystifying the process, building manageable step-by-step plans, and never losing sight of personal warmth and a little laughter along the way.

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