I provide families with strategic, compassionate advice for their student's high school journey and college application process. I work with a deliberately small number of families, because truly individualized work deserves real attention. I bring the lens of both a parent and a strategist to form a comfortable, productive, and genuine partnership with every student. The result is guidance that is both analytically rigorous and deeply personal.

Every engagement is a direct, individualized relationship. Families describe it as finally having a trusted partner who knows both the landscape and their student. I am committed to helping your student find a path they are excited about and to create an authentic, compelling college application.

About Me

Testimonials:
"Working with Lori has been an extraordinary journey of self-discovery, one that has profoundly and positively shaped the trajectory of my life. I first met Lori when I was the Superintendent of the Princeton Public Schools and she was an active parent in the district. I quickly came to value her honesty and insight based on many years of advising leaders and corporations. After I retired, Lori nudged me towards a nonprofit with which she was involved. The organization became my passion, and I currently serve there as the executive director. Lori cares. Lori sees deeply into people and into the possibilities and potential they may not have considered. I am excited by her commitment to guide young people on their journey to college. I have no doubt that guidance will profoundly and positively shape the trajectory of their entire lives."
Steve Cochrane
Former Admission Officer, Princeton University
Former Superintendent, Princeton Public Schools
Executive Director, Institute for Humane Education

"I reached out to Lori after realizing that the person my daughter was working with on her college essays was not helping her find her voice. It was a stressful time, as college applications were almost due. Lori was incredibly kind, compassionate, and most of all effective. She immediately reviewed all of my daughter's materials and talked with us about her interests, priorities, and what we wanted colleges to know about her. She then helped us to frame each application in a way that was most suitable for that particular school and in doing so relieved a lot of the stress and anxiety in our house. My daughter wound up with numerous acceptances and choices, and I am so grateful to Lori for helping us get to that point."
Jennifer B. · Parent and ESL instructor

"Working with Lori Weir was one of the best decisions our family made during the college process. Her expertise brought clarity and focus at every stage, helping us define goals and chart a path forward. She is exceptionally knowledgeable, but what sets her apart is her patience, kindness, and genuine investment in her students. Lori makes what can feel like an overwhelming and confusing process manageable.

She is not only an exceptional counselor but also the kind of steady, encouraging presence every high school student needs — a true cheerleader who celebrates students' strengths, keeps them motivated, and applauds their victories. Navigating the college admissions process can feel like a labyrinth, but with Lori's guidance, it becomes a thoughtful, purposeful journey. I can't recommend her highly enough."
Carter S. · Parent and 8th grade history teacher

"During my daughter's recruiting process, Lori was insightful, motivational, and highly effective in her communication and strategy at an important time for our family. She demonstrated a strong depth of knowledge across Division I and III colleges and helped us evaluate possibilities and ultimately land at one that aligned with my daughter's academic goals, Lax IQ, and ability."
Cari G. · Parent and teacher

"I want all your prospective students to have the same fabulous experience that Maura and I have had! Honestly I feel that we have known you forever. Maura has thrived with you and I feel her confidence has soared — you have really made an impression on her. She loves your energy, enthusiasm, and your dedication to her and her success! It's so rare to find all that…"
Mary N. · Parent and nurse

Specialty Areas

Application Essay Craft/Review

Students Enrolled