Founder & Managing Director, Certified Educational Planner

Yesim is an IECA Professional Member, ex-officio for the Global Committee, NACAC and IACAC Member, and has completed her UCLA College Counseling Certification with distinction.

With 20+ years of experience managing teams to success as a marketing executive with background managing global brands, Yesim has extensive experience in communication strategy and product development as well as scaling startups. Yesim holds an MBA from Michigan State University, and has earned certifications and executive programs from Columbia University, Harvard Business School and MIT .

About Me

The Founder of Admittance Education, Yesim is a global marketing executive with 20+ years of diversified B2B and B2C experience in conceiving, launching and growing brands in the education, technology, clean energy, automotive, financial, and consumer goods industries.

While in senior marketing roles for established U.S. manufacturers/distributors, Silicon Valley tech companies and multinational conglomerates, Yesim developed expertise in business growth strategies, partnership alliances, and lead generation programs. Leveraging these skills, she specializes in helping startups and emerging companies develop their brand vision, high-ROI strategies, a profitable product line, and go-to-market launches.

Yesim has over a decade of leadership experience developing and guiding synergistic, high-performing and cross-functional teams. Her personal leadership philosophy is to empower and inspire people to be more and achieve more. A career highlight was leading the entire product innovation and launch of a credit card product for a Fortune 100 financial services corporation, generating over $13B per year in incremental balances.

Yesim is passionate about team comradery. It’s why a perfect day will find her in a seat around the corporate table, collectively brainstorming and planning business and brand initiatives.

Much of Yesim’s experience in global marketing was inspired by her international upbringing and travels. She has lived, studied and worked all over the world. This has given her a strong multi-cultural lens and an ability to leverage diversity.

Yesim holds an MBA and has earned various digital marketing certifications and course completions from Columbia University, Harvard Business School, and MIT Media Labs.

Specialty Areas

Students Enrolled